Wonder Women

When You Learn To Work Smart & Let Your Work Speak for Itself ~ A Social Media Manager, Graphic Designer & Food Photographer Shares Her Story

Mary Kay Ash says,

“Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.”

In our #FridayFeature blog focusing on the #WonderWomen segment, we present a woman who is a living embodiment of this quote. Meet, Social Media Manager, Content Creator, Graphic Designer & Food Photographer, Jill D’Souza. She dons these multiple roles and skills through her venture Punk Lemon, a Social Media Marketing agency, which was founded by Jill in 2018 and wherein she is currently the Creative Director. Besides, Punk Lemon, Jill is also working towards an online wellness store called ‘magickpie’, runs a food blog called ‘Fish & Feni’, and also has a charity art project called ‘Follow the sun’. How does she manage between these varied professional roles and from where does she draw the motivation to continue in all these fields of work? Let’s find out in her own words.



“I have always been the kind of person who wanted to learn and engage in all forms of creative work. I like to keep exploring ways of personal and professional growth. Being a person with multiple interests, I needed a platform where I could showcase and do everything I was interested in, right from writing to photography and my love for social media too.


With Punk Lemon, it gave me the opportunity to explore all my favourite passions – Graphic Design, Social Media, Writing, Food Photography and Fashion Styling. Punk Lemon began only about 2 years ago after I finally made up my mind to settle in Goa for a while.


It was difficult to get to know people and stepping into a new market which is quite different from Bombay, which is where I have lived for most of my life.  Where Bombay is a thriving metropolis and has people, who are up for newer ways of doing and engaging in business, Goa is a quiet place where the people believe in sticking to the roots.


Though it took a while and is still a challenge to convince people to take up digital marketing as a tool to promote their business, Punk Lemon has managed to find a footing in the Goan market. As I had always hoped, the work spoke for itself and we are now two years old. I felt that Goa needed a bright, young company unafraid of challenges in the digital world, which is what pushed me to drive this company to what it is right now.  


It began as a challenge, and continues to be one (especially because of the current situation in the world). But, being a digital company, change is now in-built in our day-to-day work. We aim to grow a bit more in the near future, since everything is moving online (if it hasn’t already) and break the hesitation of people here in Goa to consider online marketing, rather than conventional forms of marketing.


Along with Punk Lemon, I am also working towards an online wellness & healing store called ‘magickpie’.


I run a food blog called ‘Fish & Feni’, where the goal is to encourage people to ‘go local’ and I try to spread awareness about finding the best local foods and related items.


I also have a charity art project called ‘Follow the sun’ through which we train and teach the underprivileged and less fortunate children of the Goan community.


I draw the motivation of all the work that I do by reminding myself that it is something that I love doing and also through the aim of being able to make a difference.


My biggest learning has been to

“Work smart, not hard. And, let your work speak for itself.”



“Don’t be afraid of a challenge!”



To drop in a message to Jill, check out her varied professional works, or to inquire and hire her for one of the many services that she provides, follow the links below:

Punk Lemon

Magick Pie, Fish n Feni, Follow the Sun

Other personal and professional handles




An article written by Jill was published on GQ. You can read this piece by following the link below:




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