Announcements, Reviews, Wonder Women

Journey from Being A Yarncoholic to A Yarn Store Owner

Henry Ward Beecher said,

“We should not judge people by their peak of excellence; but by the distance they have traveled from the point where they started.”

In our #ReviewBlog for today, we share the growth story of a woman who picked herself up from one of the lowest points in her life and is now one of the top mompreneurs on Asia’s Largest Online Shopping Store for kids & baby products, FirstCry. Meet, Heena Patel, the founder of Magic Needles.

WhatsApp Image 2020-03-08 at 4.17.59 PM
Heena Patel, founder of Magic Needles and one of top 5 mompreneurs on FirstCry

Magic Needles is a knitwear and crochet store with a strong online presence (in India and overseas) via big names like FirstCry, Amazon, Flipkart and Myntra (besides the website of Magic Needles). But now they have expanded their reach through the offline mode as well. On 8th March, 2020, Magic Needles opened their very first flagship store in Mumbai.

WhatsApp Image 2020-03-10 at 6.30.42 PM

I was already in awe of her (Heena’s) work and the amazing products of Magic Needles having already covered her story in our #WonderWomen segment. Hence, I did not want to miss out on a chance to check out the Magic Needle’s magic in person with the actual ‘see & feel’ factor. Yes, the online store has all the products available, but actually getting to see these cutesy and chic products has a charm of its own.

So, off I went with high hopes, and wasn’t disappointed in the least.

WhatsApp Image 2020-03-10 at 5.09.30 PM
Happy me at finally being able to check out the cutesy products of Magic Needles under one roof

The shop is cosy yet airy, and as soon as you enter, your eyes will be soothed with a blast of colours.

WhatsApp Image 2020-03-07 at 5.33.50 PM
Me posing outside the Magic Needles store, excited to check out their wonderful products as I step inside

The right-hand side of the store displays yarns of all colours imaginable, so all you DIY enthusiasts would surely love this! The yarn they sell is of the highest quality and sourced from across the world.

WhatsApp Image 2020-03-10 at 5.09.31 PM
The right-hand side of the Magic Needles store which has a plethora of high quality and international yarn on display. Look at those wonderful colors!!

On the left-hand side is a display of their various products ranging from baby jewelery to bare-foot sandals, and coasters to knitted tops and bags. They also have a separate section for various knitting pins and accessories.

WhatsApp Image 2020-03-07 at 5.33.16 PM
The left-hand side of the Magic Needles store which displays knitwear clothes, baby jewelery, coasters, knit bags as well as needles and other knitting accessories 
WhatsApp Image 2020-03-08 at 6.23.00 PM
Top view of the airy and charming Magic Needles store

The ever warm and gracious, Heena, despite being busy as the host of the event at the opening ceremony of the shop, welcomed me warmly and we had a short chat about her plans with the store.

WhatsApp Image 2020-03-07 at 5.34.48 PM
Me with Heena Patel at the Magic Needles shop

Much excited about her new expansion, she said, “I’m the first woman ever in both sides of my family to ever open such a business store.”

Magic Needles opening
Heena with her daughters, family, friends and well-wishers during the opening of the Magic Needles shop
WhatsApp Image 2020-03-08 at 4.18.02 PM (1)
Heena with the team of Magic Needles during the opening of Magic Needles shop
WhatsApp Image 2020-03-08 at 4.18.03 PM
Heena with the two men who have been instrumental in her entrepreneurial growth ~ her husband Kalpesh Patel and her brother-in-law, Harshe Patel 

When I went around the store and asked her about the various products, she clarified, “The primary aim with this store is not to sell, but to showcase the level of creativity the women at Magic Needles possess.” 

WhatsApp Image 2020-03-08 at 4.18.09 PM (1)
Various yarn products on display at the Magic Needles store 

Of the yarn at display in the store she said, “I want the customers to get the ‘see & feel’ advantage when buying the yarn which they miss out on while buying it online. When they buy it from the store, they know the exact thickness, quality and of course the colour of the type of yarn they intend to buy.”

WhatsApp Image 2020-03-08 at 4.18.08 PM
Beautiful and inviting display of imported high quality yarn at the Magic Needles store

When, owing to my curiosity I asked about what was behind the main display unit which housed the yarn, Heena immediately replied, “Oh! That’s our entire yarn collection. So, once you choose a colour and type from the main display, we pick out a fresh piece from behind for you to buy.”

WhatsApp Image 2020-03-08 at 6.23.10 PM
The main display and the storage of the yarn collection at the Magic Needles store

If you (like me and most women shoppers) prefer to have a physical look at your shopping before buying it, then Magic Needles shop should be the next stop on your shopping destination, especially if you’re looking for yarn, baby products or knit wear and crochet.

Magic Needles store display

Though I had vowed not to buy anything, thanks to the charm of the variety of products on display, I ended up buying some coasters and their newly launched baby gift set (which contains their much popular and highest selling product, the barefoot sandals + a pair of baby hair clips, a rubber band and a hair band).

Well, I don’t blame myself, though. Because, once you visit the store, you’ll be as charmed as I was.


Here is the address of the newly opened Magic Needles store:

  • GC-8, Karma Stambh Indl. Estate Co-op Soc. Ltd, LBS Rd, Vikhroli West, Mumbai, Maharashtra 400083

You can check out their products on their online platforms through the links below:

To check out our #WonderWomen feature story on Heena follow the link below:


1 thought on “Journey from Being A Yarncoholic to A Yarn Store Owner”

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s